How to Survive a Google Algorithm Update

Google Search is a fully-automated search engine that uses crawlers to explore the web regularly to find pages that can be added or updated to their index database. They do this to index every webpage so they can make it searchable to users. If you want your website to appear higher in search engine results, you should optimize it for Google search.

Crawl bots can only visit URLs they can find online. 
They don’t know where your site is located and they can’t search through your website content to find the information they need. To fix this, you need to optimize your website for search engines. You do this by adding internal page links, adding content to pages, and writing keywords that are relevant to your topic. Starting a blog can seem complicated but in reality, It is all about being disciplined and consistent. 

Google Search Engine Algorithm Updates

Algorithm updates are an ever-changing set of rules that dictate what shows up on the search engine results page (SERPs). The more pages Google has to index, the more varied their results become.  Google updates its algorithm regularly to prevent people from gaming the system to get better results. The sudden decrease in your keyword ranking could be the result of algorithm updates. 

You need to adjust any pages that may have been affected by this update for them to rank again. They’ve even said that they’ll change the algorithm so much that it will be difficult for SEO specialists to keep up. 
The most important part of the algorithm, according to Google, is “how relevant the results are to a user’s search.”. So make sure to keep your content relevant. 

What Google Algorithm Looks For

Search algorithms consider many factors when determining what information is the most useful, including the query words, how relevant or usable pages are, and who wrote them. Search also examines your location and settings so you can get the best results. When they first launched, they had no clue what people would ask for. However, based on the millions of searches that happen every day, they now have a very good idea of what people are interested in.

Find out what Google already knows about your website.

To see the information that Google knows about your site, use the info: operator in the google search bar. For example, the result should only be about your site.


Google’s Black Hat Techniques

There are a few things you should avoid doing on your website. Google’s algorithm can use these as signs that you may be doing something wrong. 
These black hat SEO tactics should not be used if you want to remain on the up and up with Google and other search engines. 

Doorway pages

Doorways are sites or pages built with the sole purpose of ranking for specific or similar search queries. 


Hidden Text or Links.

Manipulating Google's search rankings by hiding text or links in your content is deceptive and violates the Webmaster Guidelines. . There are several ways to hide text (such as excessive keywords), including Using white text on a white background. 


Content Automation

Automating the content marketing process is a strategy that allows you to remove human intervention in each stage of the lifecycle. The goal of content automation is to remove any redundant, time-consuming, or costly processes from Content marketing. 


Keyword Stuffing.

Keyword stuffing is the process of filling a website with keywords in an attempt to make Google place it higher up on searches. These keywords often appear in a list or group, or they are out of context. 
Sneaky Redirects.
When a visitor requests one URL but is sent to another, this is called redirecting. Moving your site from one place to another is not a problem if, for example, you want to take all of the old content with you or there are too many pages on your site that need consolidation. 


Cloaking is when you show different content to search engines than what you present to people. Cloaking violates Google's Webmaster Guidelines. 

Meta Keywords

Meta keywords are a meta tag option that provides search engines with more information about the content of a page. In addition to what's on the page itself, this can be useful for helping people find your site via keyword searches in their browser or by Google's "related search" feature. Meta keywords could also help you rank better in Google and other major search engines if you're targeting multiple phrases.

URL structure 

When crafting URLs, the simpler the better. Consider organizing your content so that it's logical and easy for humans to understand. When structuring your URLs, it's important to keep in mind the importance of PageRank. Google's algorithm ranks pages based on their links, so try to keep your pages' names short and include relevant keywords wherever possible. Having too many links on your pages can make it difficult for Google to determine which pages are most important. It can also make it harder for people to navigate your site. You should also make sure that each URL ends with a meaningful section name, like

Write useful keywords

Writing keywords that are relevant to your content is an important part of increasing your page indexing. Google’s algorithm takes the number of times a keyword appears on a page into account when determining its relevancy. 

Add internal links

Internal links make it easier for Google to find your content. To get the best results, your link should be to a relevant page on your site. You can also use internal links in your navigation bar. Adding links in navigation bars is a good way to drive traffic back to your site from people who click on your links. 
Here are some things you should keep in mind when choosing which pages to link to 
- Keep your internal links relevant to your main topics 
- Don’t make people click on a link if they’re directed to a dead end! 
- Try to make sure that every internal link your site has is relevant 
- Internal links are not perfect. If you use every one of them, you’re leaving yourself wide open for a penalty